Advertising Gimmicks – Critical Thinking Required
aligned to Arizona Standards by Tina Luffman

Reading, Critical Thinking

Class objective

To identify reasons why advertising works and evaluate reasons for its success

Arizona Adult Education Standards

ABE III,  ASEI, ASEII  Reading: Indicator B Acquires and uses new vocabulary in relevant contexts

ABE III,  ASEI, ASEII  Reading: Indicator C Applies reading skills to interpret functional and informational texts

Materials Needed

Two Handouts – “Common Advertising Slogan” and “Nine Categories of Advertising Gimmicks and Tricks” (from link)

Chart paper/board and markers

Pencils and paper

Newspapers and magazines

Videotapes of commercials

Activity

Discuss the different tricks that advertisers use to catch and keep an audience. Have students brainstorm types of gimmicks. (Sample gimmicks are found  in “Nine Categories Advertising Gimmicks and Tricks”

Follow link:

Gimmick Lesson from Florida